Identifying Opinion Leaders and Elites: A Longitudinal Design
نویسندگان
چکیده
منابع مشابه
Identifying Opinion Leaders and Elites: A Longitudinal Design
The term longitudinal design refers to a fl exible research approach that can be applied to a wide range of topics involving change over time. Longitudinal refers to both the data collected and the methods of analysis used, and project designs can combine several datagathering and analysis methods within a longitudinal framework. Longitudinal research demonstrates several features that permit t...
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Nowadays, Internet enables its users to share the information online and to interact with others. Facing with numerous information, these Internet users are confused and begin to rely on the opinion leaders’ recommendations. The online opinion leaders are the individuals who have professional knowledge, who utilize the online channels to spread word-of-mouth information and who can affect the a...
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ژورنال
عنوان ژورنال: Library Trends
سال: 2006
ISSN: 1559-0682
DOI: 10.1353/lib.2006.0047